Local SEO Fundamentals

Introduction

• Overview of course

What is Local SEO?

• Section outline
• What is Local SEO?
• Understanding Search Intent
• Search Intent and the Sales Funnel
• Navigational Search Intent

Eligibility

• Section outline
• Determining Eligibility
• The 6 Local SEO Strategies
• Brick and Mortar Business Strategies
• Service Area Business Strategies
• Home-based Businesses

Listing and Propagation

• Section outline
• What is a Listing?
• How Listing propagation works
• Propagation Issue: Duplicates
• Propagation Issue: Inconsistent Data
• Propagation Issue: Conflation
• How to identify propagation issues

Local SEO Audit

• Section outline
• Ensure Guideline compliance
• Determine competition from ads
• Assess Proximity issues
• Check for Content Issues
• Issues for Multi-practice businesses
• Local SEO Audit Checklist (.xls)

Reviews

• Section outline
• The importance of reviews
• What to do about 1-star reviews
• How to make reviews more impactful